Fasoleo
A network of local shops that enhances local consumption and a sense of community
The Problem
Local shops are more than just places to buy goods — they’re the heart of our neighborhoods. They bring character, create jobs, and support the local economy. But today, many of these small businesses are struggling to survive. Large supermarket chains like Edeka, Rewe, Aldi, and Lidl dominate the market with their massive reach and low prices, making it hard for independent stores to keep up. Most small businesses don’t have the time, budget, or digital skills to compete on the same level, which leaves them largely invisible to potential customers. When local stores disappear, neighborhoods lose more than just convenience — they lose community, diversity, and a sense of identity. Empowering local shops with digital tools, marketing strategies, and community support is essential to ensure their long-term survival and success.
The Solution
We turn this challenge into an opportunity by creating a shared loyalty program that connects local shops, fostering a stronger sense of community and collaboration.
With built-in digital marketing support, businesses gain the tools they need to grow their reach and customer base.
Our user-friendly app enhances transparency and brings each store’s unique story to life, allowing customers to connect with local brands on a deeper level.
Shoppers are rewarded for choosing local, earning points that keep them coming back—making every purchase a win for both customers and the community
Milestones
2024
- Reached out to over 20 local shops in Munich to identify key challenges.
- Conducted a consumer survey with 90+ participants—over 85% expressed interest in
the concept.
2025
- Officially onboarded as an Enactus Munich project.
- Launched initial social media campaigns.
- Began phase one of onboarding stores through our digital campaign.
- First MVP of our digital platform
- Development of the loyalty programm
The Teamlead
